By Christine Erickson

There is nothing more cringe-worthy than the sound of Gorilla Glass smashing into tiny pieces, leaving your precious new phone completely damaged — except for when it happens before you can even get your hands on it. (First world problems.)

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While Apple fans camped out patiently for an iPhone 5, the jokesters at AwesomenessTV had a little mischievous fun.

Donned in Apple employee gear, they walked past the crowds, enticing them with a cart of the new “iPhones.” The clumsy “Apply employee” drops the boxes, and you can hear the hearts breaking with the sound of broken glass.

BONUS: iPhone 5: All the New Stuff

Bigger Screen

The most noticeable change in the new iPhone is its larger, 4-inch screen. The display actually isn’t any wider than the previous one, but instead extends length-wise to a 16:9 widescreen aspect ratio. Its resolution is 1,136 x 640 pixels — that’s not quite high-def, but it still has the same pixel density — what Apple calls a retina display. The taller screen allows for five rows of apps (plus the permanent row on the bottom), and Apple says its colors are better, too.